About

The 4-Year BBA (General) program provides a comprehensive grounding in all functional areas of a business organization. It focuses on developing strategic thinking, leadership skills, and data-driven decision-making.

    •       Shift Options: Available in both 1st and 2nd Shifts

    •       Curriculum Pillars:

   ◦   Years 1 & 2: Management Processes, Business Math, Organizational Behavior, Marketing Fundamentals, and Business Analytics.

   ◦   Years 3 & 4: Strategic Management, Digital Marketing, Corporate Electives (HR/Finance/Marketing), Global Logistics, and an Honours Research Project.

The programme provides students with a strong foundation in management principles, marketing, finance, human resource management, business communication, and entrepreneurship. Through interactive teaching methodologies, industry exposure, workshops, seminars, internships, and project-based learning, students are prepared to meet the evolving demands of the corporate world.

The department emphasizes academic excellence, professional ethics, leadership development, and holistic growth to prepare students for successful careers and higher education opportunities.

• Graduates can pursue careers in:
• Marketing and Sales
• Human Resource Management
• Finance and Banking
• Business Development
• Retail and Operations
• Entrepreneurship and Start-ups
• Higher Studies such as MBA and professional certifications

Candidates seeking admission to the BBA (General) programme must:

• Have passed 10+2 or equivalent examination from a recognized board
• Secure a minimum of 50% aggregate marks
• Have passed English as a compulsory subject